I have found a new use for a household product. I want to repackage it and sell it as my own brand to a new market that it wasn't intended for? It is a liquid item and would like to repackage it in smaller bottles and sell it to do a different purpose? What do I need to do to make sure I'm not doing anything illegal here? Thanks so much
You could do what you want to do by negotiating an agreement whereby you license the product for the use you wish. Hire a lawyer to advise you.
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Q: "What do I need to do to make sure I'm not doing anything illegal here?"
R: You can not put your plan into action. What you're planning to do is called "reverse passing off" and is unlawful. Read the many questions and answers already posted about this type of endeavor [use the link below].
As a franchise attorney, this is a bit out of my area of expertise - helping companies franchise a business concept and advising individuals, as a franchise expert, on making franchise investments. However, I can say the following.
I agree with my other colleagues on this. The big issue is reverse palming off. You would either need to negotiate a license with the household product brand - and once they find out what its for, if it's a good idea they'll just run with it themselves. Or you'll need to formulate your own "recipe" and then brand it yourself.
Either way, you need the services of a good IP attorney to guide you.
Best of luck,
Kevin B. Murphy, B.S., M.B.A., J.D.
Franchise Attorney & Franchise Expert
Director of Operations - Mr. Franchise
FRANCHISE FOUNDATIONS APC