I understand that IRS only allows upto $25 of WRITE OFF for corporate gifts. What I want to know is that is it in anyway against any CALIFORNIA law or Federal Law to give away gifts/gift cards of cash value of up to $100 to patients for marketing purposes?
Nope, your deduction for those is going to be limited to $25 each per Section 274(b)(1). California law conforms to this rule.
Depending on the nature and purpose, you may also want to consider these "gifts" as promotional in nature and part of the marketing activity of your business. Suspecting the entire portion would be deductible in that case.
Holler with any questions.
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Family Law Attorney
Both counsel are correct in terms of the legal limit for gifts. You might want to consider counsel's suggestion regarding whether it's considered a marketing expense for taxes although I'd consult with your CPA or tax attorney as to the best course of action.
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