Find a business attorney to help you sort things through. You have intellectual property issues, tax issues, liability issues, possible gambling concerns, not to mention basic entity selection, insurance concerns, etc. It will save you a bundle to meet for an hour with a good solid transactional business attorney, and then have him/her available in the future.
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I would not mess around with the NFL, or their attorneys, period. If you can talk to them, sure, I guess, but think they run their own fantasy site on nfl.com and probably don't want competition.
This is AVVO, a place for users to obtain general legal information to general legal questions. I am glad to help you in any way I can, within those limits. I wish to make clear I am only communicating with you for the sole purpose of exchanging such general information, and nothing more. It is not legal advice, which I can not provide because among other reasons I know few of the necessary details of your situation. I do not purport to represent you in any way, shape or form. Of course, if you would like to seek out my services, and if you are a NY resident, I will probably not put up very much resistance but representation would still necessitate a signed retainer agreement between yourself and I. Thank you.