My company does contract work for another company. I recently noticed a photo specifically taken of me portraying me as one of their employees. I am not one of their employees but they want to pull the wool over their customers eyes into believing the type of work I do is done at their facility by me as an employee. I never gave them permission to use a photo of me on their website to promote their business. Our business relationship is over. Can I sue them and if so how much can I expect in compensation?
Yes. You have a cause of action against them. Consult an Intellectual Property lawyer.
You may have a cause of action for misappropriation of likeness. Misappropriation of likeness occurs when someone uses your name our likeness, without your consent, for the purpose of direct commercial promotion. I age that you should consult with a competent intellectual property and/or personal injury attorney.
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