I never went to Athletics game before.
When I saw stubhub.com's ad "Yoenis Cespedes Bobblehead Night", I purchased the 8/17/2013 game ticket on 8/16/2013 evening because I wanted this bobblehead. The ticket price was also jacked up $10 min each as opposed to 8/16 and 8/18 games against same opponent. But Athletics changed its gate opening time for this game from normal 2-hr ahead to 4-hr ahead such that there was no way I could get this bobblehead without knowing the correct gate opening time.
Athletics Guest Service told me they informed ticket holders buying tickets directly from them beforehand. Since stubhub.com did not notify its customers the gate open time change, who should be held responsible because those buying for bobblehead would not get it at all?
Class action possible?
Your question seeks several answers. First, who is responsible. Your claim for the purported "false advertisement" would be against the entity who adervtised the event, and upon whose advertising you relied. That's stub hub. Unfortunately, stub hub has a host of disclaimers concerning their role in brokering tickets to multiple entertainment events. While we have had success in a class action against Ticketmaster, your potential claim against stub hub is for "damage" caused by a change in gate times by another party. Second, you ask whether there is a potential class action. Its unlikely against stub hub. As for the Athletics, they potentially have an even better defense: the disclimer on the ticket itself. Sporting events, as with most live entertainment, seek to limit their liability by disclosing on the ticket that they are only selling a "license" to see the event, revocable largely in their discretion. The bobblehead was part of a one-time promotion, which the Athletics likely disclosed was "first come, first serve." A recent class action by purchasers of Superbowl tickets denied access to the seats they bought was recently rejected. While we would like to help you, your best recourse is perhaps to contact the Athletics's promotions dept and see if they can't accomodate you, given that you made the ticket purchase for the reason you did. Good luck.
Class Action Attorney
I agree with the previous post that the best recourse is informal -- a phone call to the A's guest services or something to that effect.
Under Business and Professions Code 17200 or 17500, you would need to show reliance on a material misrepresentation. In this case, it appears that the gate opening time is the issue. Unless that time was disclosed on the ticket, on Stubhub, or somewhere else, I think the case is pretty weak. Even if the gate opening time were disclosed, the bobblehead is technically a free giveaway so getting restitution under 17200 or 17500 would be dicey. I don't see this as an attractive class action.