Can one register a trademark that has the same phonetic sound of a geographic term?

Asked almost 2 years ago - Cambridge, MA

I was wondering if one can have a trademark that has the same phonetic sound of a geographic term. I understand that geographic terms are weak trademarks and cannot be registered. However, a company such as "Eataly" has registered its trademark although the trademark has the same phonetic sound of Italy.

Attorney answers (4)

  1. Philip Leon Marcus

    Contributor Level 16


    Lawyers agree

    Answered . I don't know about "Eataly," but sound-alikes are usually treated as the potentially confusing knockoffs that they are. The question will be whether a customer might reasonably infer, incorrectly, that the product comes from the geographic area. If so, forgetit.

    Better discuss this on its actual facts and in confidence with a TM lawyer.

    Licensed in Maryland with offices in Maryland and Oregon. Information here is general, does not create a lawyer-... more
  2. Travis J. Jacobs


    Contributor Level 13

    Answered . Theoretically, the short answer is 'yes' but it depends on the mark itself, whether it's unique, are there other uses in commerce by someone else, etc. Your best bet is to contact an attorney that handles trademark filings and have that attorney discuss the mark with you, perform a search, and submit the application and use-in-commerce samples to the USPTO.

    This response is not to be considered legal advice by anyone. This communication, alone, does not create an... more
  3. Frank A. Natoli


    Contributor Level 20

    Answered . I agree with Mr. Marcus.

    I am not certain you are fully understanding how geographic descriptiveness or misdescriptiveness functions in trademark law and you may be confusing two concepts here.

    A mark can certianly be infringing if it is phonetically similar to another (e.g., my new search engine vs

    I suggest you discuss your trademark issue in more detail with a lawyer in private and most of us here, including myself, offer a free phone consult.

    As an aside, the last time I was in Eataly, Lidia actually came over to our table and chatted with me. That was really cool and the food was great!

    I will link you to some helpful general info below as well.

    Best regards,
    Natoli-Lapin, LLC
    (see Disclaimer)

    The law firm of Natoli-Lapin, LLC (Home of Lantern Legal Services) offers our flat-rate legal services in the... more
  4. Tracy Jong

    Contributor Level 6

    Answered . I agree with my colleagues. I will add a few points that may be helpful: Phonetic equivalents are generally indexed under the standard spelling. (For example, "kwic" and "quick" will come up under a search for quick.) The phonetic equivalents will be considered in the analysis of confusingly similiar marks. The answer depends on how distinctive the phonetically equivalent mark is overall. There are many factors used in this analysis. Sound is one of them, but there are many others.

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