Defamation is a false statement of fact about another that causes damages (loosely speaking, anyhow). Here, your facts seem rare in that they are posted on Avvo, and there's actually a potential defamation claim there. If someone falsely accuses you of selling counterfeit goods, this could be defamation per se.
You should contact an attorney who can contact the buyer on your behalf. This would likely result in the buyer giving in to your demand to remove the content.
Information about Internet defamation can be read at http://michiganinternetlawyer.blogspot.com/
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Have you determined the buyer's basis for the claim of counterfeit? That is, in my view, a critical next step. It may be that e-B can be enlisted to assist with determining that critical bit of info.
You may have a claim here, but read up on the Streisand effect before you go much further. If you have lots of good feedback, it can be a serious strategic error to shine a spotlight on one bad feedback, especially in a community like e-B.
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