Answered by a user
January 29, 2010 14:34.
From the Avvo website:
"The Avvo Rating is our effort to evaluate a lawyer's background, based on the information we know about the lawyer. The rating is calculated using a mathematical model that considers the information shown in a lawyer's profile, including a lawyer's years in practice, disciplinary history, professional achievements and industry recognition - all factors that, in our opinion, are relevant to assessing a lawyer's qualifications."
I'm curious to know how Avvo can verfiy the information regarding information in a lawyer's profile when it is being submitted by these very same shameless self-promoters. We already know that moving to the "Top Contributor" level is based primarily upon how many times one hits the "Submit" button and Avvo seems to concede that.
On the other hand, Avvo states that attaining an "Avvo 10 Rating" is based upon "a mathematical model" and other information (again submitted by the attorney) that Avvo clearly does not and probably cannot verify. And attorneys that have a pattern of submitting nonsense answers continue to submit these answers with impunity knowing that they really have no chance of being reined in by Avvo.
The reality is that Avvo is providing a forum for unqualified attorneys to engage in what is analagous to stuffing a ballot box. Notably, its VP is an attorney and has an obligation to protect the profession from the very people now running amok on their website.
Unfortunately, Avvo continues to allow these nonsense answers to be submitted by unqualified attorneys in order to establish content and build its ranking on Google. The result is that 95% of what the public is getting is junk. The only censorship I have witnessed thus far are postings that are critical of Avvo.
I encourage attorneys to boycott Avvo and send your concerns to the ABA and your respective state bar until/unless they begin policing their website.