[Assume the 50 U.S. states for all questions]
1. For the Official Rules, is it okay to just have a link to it at the bottom of the entry web page?
Or does it need to be shown in full on the entry page itself? Do we need to force the user to check a checkbox saying something "I've read and agree to the Official Rules"? Any particular languaging required?
2. Does there have to be an offline way to obtain a list of winners?
3. In the Official Rules for another online sweeps, it says "18 or older" in under Eligibility, but in Affidavit of Eligibility section, it says "In winner is a minor...prize will be awarded to minor's parent or legal guardian...."
Why even have such a provision if minors can't enter in the first place?
Thank you for your expert insights!
Please assume we're not running it in Rhode Island because of the filing reqs. I've read NY and FL also have bond requirements for prize pools of $5,000 or more. Not an issue with ours, since the total prize pool ARV is only ~$1,000. The standard language is in the template we're using to void it where not legal. But yes, I know it's always smart to have a lawyer go over it for the specific situation to make sure everything is as it should be.
The laws governing contests are different in each state, and there are federal FTC and consumer protection and fraud laws that apply also, so you can't assume "the 50 states" for your queries without a great deal of legal work. You have to comply with the laws in each state where you plan to offer your online sweepstakes, so this isn't something you can do yourself. For example, Rhode Island actually requires the filing of a legal statement before you can run a contest in that state, and noncompliance is a criminal misdemeanor.
Disclaimer: Please note that this answer does not constitute legal advice, and should not be relied on, since each state has different laws, each situation is fact specific, and it is impossible to evaluate a legal problem without a comprehensive consultation and review of all the facts and documents at issue. This answer does not create an attorney-client relationship.
Intellectual Property Law Attorney
As noted by Attorney Koslyn, the federal government and all fifty states have established their own rules that apply to lotteries, contests, and sweepstakes. I know of no template set of contest rules and sponsor conduct that satisfies all of these various laws. Two decent articles on the subject are here: http://j.mp/dw2x0k and http://www.dmaresponsibility.org/Sweepstakes/ . You should also query Google for "sweepstakes attorney" and hire one licensed to practice in your state. Good luck.