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Avvo Lawyer Profiles & Directory

Be found by prospective clients.

The Avvo Profile is your gateway to new clients. Begin setting yourself apart by building out your free profile, and make it easy to be found by people searching for the services you offer.

  • Use your customized Avvo Profile to distinguish your practice from the competition.
  • Your profile is search engine optimized so potential and existing clients will easily find you on Avvo and search engines such as Google, Yahoo! and Bing.
  • Claiming your profile is easy and free.

Claim your profile


Showcase your expertise

Build out your free Avvo Profile with rich content by highlighting your knowledge and expertise. Let prospective clients know about your professional background and the proven track record that you’ll bring to their case.

  • Add your practice areas, education, professional associations, and work experience.
  • Include speaking engagements, publications, and awards.
  • Update your information as often as you want.

Expand your network

Your profile includes compelling third-party evaluations such as peer endorsements and client reviews. Let prospective clients know about the proven track record that you’ll bring to their case by developing your network.

  • Solicit reviews from past clients, providing evidence to your future clients of your past successes.
  • Receive endorsements from fellow legal professionals to show your stature in your practice area.

Powerful analytics

Your profile is search engine optimized (SEO), so potential and existing clients will easily find you using search engines such as Google, Yahoo!, and Bing. When you claim your profile, Avvo provides you access to real-time statistics about visitor traffic across the site.

  • Where and how many times your profile and web presence on Avvo have been viewed by potential clients.
  • Daily statistics of visitor traffic, as well as that of the last 30 days.
  • A record of all leads generated in the last 30 days.

The Avvo Rating

Calculated using a mathematical model, our industry-leading editorial rating considers the information entered in your profile, including years in practice, disciplinary history, professional achievements, and industry recognition—all factors that, in our opinion, are relevant to assessing a lawyer's qualifications, trust and credibility.

Learn more about the Avvo Rating

Join the Avvo community to start reaching more clients.

Establish your brand.


Avvo Websites

Performance websites for attorneys

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Generate more leads.


Avvo Legal Marketplace

Connect with consumers who are ready to hire now.

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Close more clients.


Avvo Ignite Suite

Software to manage, optimize and grow your business.

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Questions? Call us.

(888) 382-8861