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Aaron Hendelman

Aaron Hendelman

Practice areas:

Intellectual Property, Licensing, Advertising, Internet

Aaron Hendelman

About Me

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I head the trademarks, copyrights, and advertising practice in Wilson Sonsini Goodrich & Rosati's Seattle office, where I focus on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. I counsel clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues. I regularly represent public and private companies in complex transactions involving intellectual property rights and advertising matters. I also have represented clients in challenges before the Federal Trade Commission and consumer protection agencies such as the National Advertising Division of the Better Business Bureau.

 


Following law school, I clerked for the Honorable David R. Thompson, U.S. Court of Appeals for the Ninth Circuit.






My clients include:



  • Apple

  • Bag, Borrow or Steal

  • Bungie

  • Ducati

  • Expedia

  • Netflix

  • Netgear

  • Nuance

  • Palm

  • San Francisco Museum of Modern Art

More 

Practice Areas

Licensed since 2000

  1. Intellectual Property: 40%
    16 years
  2. Internet: 20%
    16 years
  3. Advertising: 20%
    16 years
  4. Licensing: 20%
    16 years

Attorney Endorsements

3 total 

  • Parag Gheewala

    Aaron is one of the best trademark and advertising lawyers in the country.

    More 

    Parag Gheewala Licensing Attorney
    Relationship: Co-worker

  • Craig Elliott Sherman

    Aaron has a broad national and international reputation in trademark prosecution, trademark disputes, contests, sweepstakes and virtual currencies. He speaks plain English and solves problems.

    More 

    Craig Sherman Venture Capital Attorney
    Relationship: Co-worker

Contact Info

Wilson Sonsini Goodrich & Rosati

701 Fifth Avenue, Suite 5100
Seattle, WA, 98104-7036

Wilson Sonsini Goodrich and Rosati

650 Page Mill Road
Palo Alto, CA, 94304-1001

More 

Resume

License
StateStatusAcquiredUpdated
WAActive200705/05/2015
CAActive200005/20/2015
DCSuspended200607/19/2014

Professional Misconduct

We have not found any instances of professional misconduct for this lawyer.
Avvo Contributions
Legal Answers
Awards
Award NameGrantorDate Granted
Named in Chambers USA: Leading Lawyers for BusinessChambers & Partners USA Guide2011
Named in Chambers USA: Leading Lawyers for BusinessChambers & Partners USA2010
Named in Chambers USA: America's Leading Lawyers for BusinessChambers & Partners USA2009
John W. Wilson Award for Legal ServiceWSGR2008
Community Service AwardWSGR2006
John W. Wilson Award for Legal ServiceWSGR2005

Work Experience
TitleCompany NameDuration
CounselApple Inc. (formerly Apple Computer, Inc.)2003 - 2004
Law ClerkUnited States Court of Appeals for the Ninth Circuit1998 - 1999

Associations
Association NamePosition NameDuration
International Trademark Association, Emerging Issues CommitteeCommittee Member2008 - Present
Northwest Internet Advertisers Group (NWIAG)Member2007 - Present
Washington Software Alliance (WSA)Investment Forum Board Member2005 - 2007
WSAMember2005 - Present
ABA--Marketing Law CommitteeMember2004 - 2006
International Trademark AssociationMember2001 - Present
State Bar of CaliforniaMember2000 - 2008
American Bar AssociationMember1999 - Present
Texas Law ReviewEditor1996 - 1998

Legal Cases
Case NameOutcome
Nolet Group Joint Venture with DiageoJoint Venture for Distribution of Ketel One
Creation of Trademark Holding Company and Joint VentureSuccessful Creation of IP Holding Company
Acquisition of Trademark Holding CompanySuccessful Purchase of Trademark Holding Company

See all Legal Cases 

Publications
Publication NameTitleDate
MondaqFTC Revises Advertising Guidelines for Endorsements and Testimonials: Changes Focus on Social Networking and New Media2009
This is TechChoosing Your Company Name2008
Start-Up Company LawyerTrademark and Other Legal Issues Involved in Selecting a Company Name2008
The Entrepreneurs Report (WSGR)Selecting and Protecting a Company Name2008
E-Commerce Law Report, Vol. 6, No. 6"Keyword Advertising: A Snapshot,"N/A

Education
School NameMajorDegreeGraduated
University of Texas School of LawLawJD - Juris Doctor1998
Cambridge UniversityPhilosophyMA - Masters with High Honors1996
Stanford UniversityN/ABachelor of Arts with Honors1993

Speaking Engagements
Conference NameTitleDate
Marketing Law CLEKeeping your Promotions on the Right Side of the Law2011
Entrepreneurs CollegeMarketing Law2011
Continuing Education SeriesGuide to the Law of Contests, Sweepstakes and Promotions2011
Understanding Revised FTC Guidance for Endorsements and TestimonialsNew FTC Guidance for Endorsements and Testimonials in Advertising, Social Networking Sites, Blogs, Twitter: Threats to Section 5 Compliance2010
SXSW InteractiveMikey Likes It. Will the FTC?2010
LSI Teleconference on FTC Green GuidesFTC's Green Guides: Impacts on Renewable Energy Marketing2010
International Trademark Association Annual MeetingTravel Industry -- Going Places: Social Media and Keyword Advertising Issues2010
Emerging Issues in Marketing LawEmerging Issues in Marketing Law2010
International Trademark Association Annual MeetingInternational Contests and Sweepstakes2009
Game Industry Start Up 101PR and Marketing2009
Emerging Issues in Marketing LawEmerging Issues in Marketing Law2008
General Counsel SeriesContests and Sweepstakes Law2007
CEO Brand CampMarketing Law2007
Essentials of Technology CommercializationMarketing Your Technology2006
Advertising Law 101Marketing and Advertising Law Basics2006
Lawyer Education SeriesTrademark and Advertising Practice Tips2005
Continuing Legal Education SeriesWhat Business Lawyers Need to Know2004
Continuing Legal Education SeriesTop 10 Trademark and Advertising Traps for Business Lawyers2003
Lawyer Education SeriesRolling the Dice with Contests and Sweepstakes2001