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About me

Eric Goodman is the managing partner of the Goodman Mooney, a firm specializing in intellectual property law and related business matters. A business entrepreneur as well as an intellectual property attorney, Eric has extensive experience in the fields of information technologies and brand protection.


Eric is a California native and grew up Orange County. He attended Pepperdine University where he earned his Bachelors of Science degree in business management. While an undergraduate student, he worked at the corporate headquarters of Denny’s Restaurants where he was responsible for implementing the company’s first local area network. Once graduated, he ran a small consulting firm which specialized in information technologies. Later, he formed an e-commerce company distributing specialty music and videos within the action sports market. At the same time, Eric launched a snowboard distribution company serving wholesalers around the world.


He graduated with honors from Whittier Law School where he earned a certificate in intellectual property law, was a member of the Law Review and the Moot Court Honors Board and president of the Whittier Intellectual Property Organization and the Entertainment and Sports Law Society. Eric is published in the Journal of Art and Entertainment Law, as author of A National Identity Crisis: The Need For A Federal Right Of Publicity Statute. Capitalizing on his technical background and experience in brand development, he was recruited by pioneer sports agent Leigh Steinberg to help launch an online forum for fans to interact with professional athletes as part of a joint venture with AOL. Eric also worked with Jeff Moorad (owner of the San Diego Padres) in securing internet domain names and protecting the right of publicity of professional athletes.


His practice currently focuses on trademarks, copyrights, trade dress, trade secrets, unfair competition, false advertising and contract disputes for brand owners, manufacturers, retailers and distributors in the apparel, fashion, sports, entertainment, food services, finance and gift item industries. Eric is admitted to practice law in the State of California, the Federal Court for all districts of California, as well as the Federal Court of Appeals for the Ninth Circuit, and the Court of Appeals for the Federal Circuit.


Eric teaches advanced courses in intellectual property as an adjunct professor at Whittier Law School where he has also acted as the interim director of the Center for Intellectual Property. He has been a speaker at numerous seminars concerning brand protection and related business matters. He is a member of the International Trademark Association, American Intellectual Property Law Association, the Orange County Jewish Bar Association, and the Orange County Patent Law Association.


Photos and videos

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Practice areas


  1. Intellectual Property: 35%
    15 years, 1.28 thousand cases
  2. Litigation: 25%
    15 years, 555 cases
  3. Trademark Application: 20%
    15 years, 905 cases
  4. Copyright Application: 10%
    15 years, 280 cases
  5. Transaction: 10%
    15 years, 650 cases



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Attorney endorsements

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  • Frank R Sariol

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    Frank Sariol Immigration Attorney
    Relationship: Fellow lawyer in community

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    Mr. Goodman is quite literally one of only a handful of attorneys to whom I will refer clients. I have known Mr. Goodman on a professional level for more than 15 years. I have worked and consulted with him many times over the years and I cannot think of a negative thing to say. He is always willing to help someone, regardless of the subject matter for which they are seeking assistance. He is one of those very rare individuals and almost non-existent lawyers who is willing to compromise that which may be in his own best interest if, by doing so, he can make a difference in the life of another. I have a great deal of respect and admiration for his intellect and skills but, most importantly, his kindness. At a time when most attorneys are motivated by greed and ego, Mr. Goodman is one of those very rare individuals driven by his ideals and his humanity; this, I can honestly say, is what I respect the most about him!


    K Hughes-Cione Employment & Labor Attorney
    Relationship: Fellow lawyer in community

Contact info

Goodman Mooney, LLP

3420 Bristol Street, 6th Floor
Costa Mesa, CA, 92626


We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Super LawyerSuper Lawyers Magazine2013
Super LawyerSuper Lawyers Magazine2012
Top Score for Trademark ProsecutionCALI Award (high scorer in law school course)1999
Work experience
TitleCompany nameDuration
PartnerGoodman Mooney, LLP2011 - Present
Adjunct Professor of LawWhittier Law School2004 - Present
PartnerBurkhalter Kessler Goodman & George LLP2007 - 2011
PrincipalGoodman Law Group, PC2000 - 2007
Association namePosition nameDuration
Orange County Jewish Bar AssociationMember2010 - Present
International AntiCounterfeiting Colation (IACC)Member2007 - Present
California Lawyers for the ArtsMember2002 - Present
American Intellectual Property Law AssociationMember1999 - Present
Orange County Bar AssociationMember1999 - Present
International Trademark AssociationMember1999 - Present
Orange County Patent Law AssociationMember1998 - Present
Legal cases
Case nameOutcome
Cao Yong v. CostcoConfidential Settlement
Floyd "Bud" Gaugh v. Estate of Bradley NowellConfidential Settlement
See all legal cases 
Publication nameTitleDate
Orange County RegisterAsk the Attorney (What is IP?)2013
Orange County Business JournalCopyright Owners Must Be Vigilant in Policing Online Infringement2010
Orange County Business JournalPractical Tips for a Cost Effective Trademark Strategy2009
Journal of Art and Entertainment LawA National Identity Crisis: The Need for a Federal Right of Publicity Statute1999
School nameMajorDegreeGraduated
Thunderbird, The Garvin School of International ManagementInternational BusinessN/AN/A
Pepperdine UniversityBusiness ManagementBS - Bachelor of ScienceN/A
Whittier College School of LawIntellectual PropertyJD - Juris DoctorN/A
Speaking engagements
Conference nameTitleDate
Action Sports Retailer Trade ExpoBrand Protection2008