Brad spent time learning about our company and seemed genuinely interested in helping us with our IP concerns and not just "selling us" legal services. He explained the legal issues clearly, helped us understand the options, the costs, and the expected results, and worked with us to form a strategy that we were comfortable with, made sense given all we were dealing with, and we could afford. Ultimately we obtained federal trademark registrations for marks that other attorneys had told us we would never obtain. He also lead us through the international trademark registration process, helped us get licensing agreements in place, and is now working with us on a litigation matter.