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About me

In addition to his work as a trial attorney, national and international corporate development advisor and attorney for numerous Houston area businesses and individuals, Robert Ray is a jury psychologist and Chief Trial Consultant for Veritas Research, L.P., a leading national jury consulting company with offices in Houston, Denver and Sacramento.  Since 1998, Dr. Ray has provided research and courtroom consulting to attorneys in cases throughout the United States. His consulting, theme development and strategy advice has been sought by attorneys representing individual plaintiffs to Fortune 500 defendants in national mass tort litigation. He has provided research and consulting advice in mass tort actions such as tobacco and pharmaceutical litigation to insurance disputes and entertainment and publishing cases.

Dr. Ray earned his Ph.D. in social psychology from the University of Nebraska’s Law & Psychology Program. Before his Ph.D., Dr. Ray earned his law degree at South Texas College of Law in Houston, and was a briefing attorney to Texas’ Sixth Court of Appeals. Before entering the world of trial consulting, Dr. Ray practiced trial law for over twelve years, and tried over forty cases to jury verdict.  He also holds a Master of Arts degree in psychology from the University of Nebraska and his Bachelor of Arts in Journalism from The University of Texas at Austin.

Dr. Ray is actively licensed to practice law in Texas and Nebraska, a member of the American Society of Trial Consultants, the American Psychology and Law Society, the College of the State Bar (Texas), a Life Fellow of the Texas Bar Foundation and volunteers his time advising men on interview dress and appearance for Career Gear Houston. 


Practice areas


  1. Personal Injury: 15%
    27 years, 150 cases
  2. Real Estate: 15%
    22 years, 20 cases
  3. Business: 15%
    22 years, 20 cases
  4. Limited Liability Company (LLC): 15%
    17 years, 15 cases
  5. Other: 40%
  6. More 



Hourly ($300-350/hour), contingent (33-40%)

Payment types:

Cash, Check

Attorney endorsements

9 total 

Are you an attorney? Endorse this lawyer

  • Donald G. Messinger

    I endorse this lawyer. His superior legal knowledge and dedicated approach to client matters make Robert an exceptional attorney, one who exemplifies the highest standards of our profession.


    Donald Messinger Estate Planning Attorney
    Relationship: Worked for lawyer

  • Christopher Keith Fletcher

    Robert has the qualifications, experience, and skill necessary to get the best results on complex cases. His talents at jury selection and conducting focus groups are impressive, to say the least.


    Christopher Fletcher Wrongful Death Attorney
    Relationship: Worked together on matter

Contact info

1177 West Loop South, Suite 1180
Houston, TX, 77027


TXEligible To Practice In Texas 198610/19/2015
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Top LawyersHoustonia Magazine2013
Work experience
TitleCompany nameDuration
PartnerBurrow, Countiss & Ray, L.L.P.1992 - 1996
AssociateBurrow & Williams1986 - 1992
Association namePosition nameDuration
Garland R. Walker American Inn of CourtMaster2008 - Present
College of the State Bar of TexasMember2008 - Present
Houston Bar AssociationMember2001 - Present
United States Supreme Court BarMember1999 - Present
American Society of Trial ConsultantsMember1998 - Present
Nebraska State Bar AssociationMember1997 - Present
Texas Board of Legal SpecializationBoard certified, Personal Injury Trial Law1992 - 2002
Texas Bar FoundationFellow1990 - Present
State Bar of TexasMember1986 - Present
Legal cases
Case nameOutcome
Sample v. Freeman, 873 S.W.2d 470, 476 (Tex. App.-Beaumont 1994, writ denied)Verdict for Plaintiff
Fidelity & Casualty Co. of N.Y. v. Burts Brothers, Inc., 744 S.W.2d 219, 222 (Tex. App.-Houston [1st Dist.] 1988, writ denied)Judgment for defendant
See all legal cases 
School nameMajorDegreeGraduated
University of Nebraska, LincolnPsychologyPh.D.2001
South Texas College Of LawDoctor of Jurisprudence/Juris Doctor (J.D.)law1985
University of Texas System, AustinN/ABachelor of Science1980
Speaking engagements
Conference nameTitleDate
Prosecuting and Defending Truck and Auto Collision Cases - State Bar of TexasVoir Dire - Issues Unique to Car Crashes and Truck Wrecks2014
South Texas College of LawJury Research: A Lawyer’s Ethical Considerations2013
Houston Northwest Bar AssociationDealing With Difficult Clients2011
Houston Northwest Bar AssociationUnderstanding and Meeting Jury Expectations2010
Houston Mariners ClubTrial Science: Tools to Try or Settle Your Case2010
Houston Bar AssociationDealing With Difficult Clients2010
Brown Sims, PC CLEEffective Voir Dire2010
Houston Bar Association CLEBuilding Your Practice: Persuasive Communication2009
State Bar of Texas CLE WebcastThe Art of Persuasion2008
Springfield Metropolitan Bar Ass'n Monthly Corporate Counsel LuncheonLitigation Communications2008
Garland R. Walker American Inn of CourtWhat Juries Think Is and Is Not Persuasive2008
University of Houston Law FoundationVoir Dire and Jury Selection2002