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About Me

Eric J. Haag was raised in Windsor, Wisconsin, and attended DeForest High School. Eric left the Madison area to attend college at Duke University in Durham, North Carolina. While at Duke, Eric was a four year varsity letterman while competing in cross-country and track. He was recognized as a member of the ACC all-academic team his sophomore year. Eric funded part of his college education while working for the athletic department at home basketball games and coaching swim team during the summers. After college, Eric returned to Madison and attended Law School at the University of Wisconsin. During law school, Eric worked for two years as a law clerk for a Madison litigation firm. He graduated from law school in 1996.
Eric's entire career has been devoted to representing people who have been injured or wronged. Over the years, he has represented hundreds of people injured in car accidents, motorcycle accidents, bicycle accidents, construction site accidents, and also those who have been injured by dangerous and defective products. Similarly, he has represented people who have been treated unfairly by their own insurance company either because a claim was wrongly denied, or because the insurance company did not fulfill its fiduciary duty to the insured in some other manner. Eric has also represented people who have been injured by medical malpractice, and the families of people who have died because of medical malpractice. Recently, Eric has been involved in several fire loss cases which have garnered significant media attention. His experience and training as a firefighter provides him with unique experience to help those who are battling with an insurance company over a fire loss.
In addition to the focus on his personal injury practice and catastrophic injury cases, Eric has been involved in several wage and hour class action lawsuits, representing classes of workers who have not been paid in accordance with state or federal law. These cases have typically involved a failure on the part of the employer to pay the employees for performing tasks off-the-clock, for failure to provide meal breaks, or a failure to pay for overtime. He was a key member of the team of lawyers who obtained one of the ten largest wage and hour class action settlements in the country in 2009, on behalf of several thousand employees in numerous states. In 2014, Eric settled a class action lawsuit against two large national insurance companies relating to the payment of insufficient interest on life insurance policies issued in the State of Illinois. Eric served as lead counsel and was approved as Class Counsel by the Federal District Judge.
Eric has significant trial experience in the courtroom. He has tried cases in multiple different State and Federal Courts throughout Wisconsin, as well as one jury trial in Iowa. Eric has achieved several noteworthy verdicts on difficult cases. A sample of some of the cases he has successfully taken through trial include cases involving: a serious motor cycle accident with disputed liability; a multi-vehicle multi-fatality automobile case; a patron injured in a big box store by a forklift; a husband and father who died because of a failure to diagnose melanoma; a woman seriously injured when her car was t-boned by a large truck. He has also obtained settlements to provide fair compensation to those harmed in a variety of personal injury cases, insurance bad faith cases, product liability cases, sexual harassment cases, employment discrimination and retaliation cases, and medical malpractice cases.
He has represented clients in various courts of appeals in Wisconsin and the Supreme Court of Wisconsin. He has argued before the United States Court of Appeals for the Seventh Circuit on at least three occasions. He is admitted to practice in all courts of the State of Wisconsin, in addition to the United States District Courts for the Eastern and Western Districts of Wisconsin, as well as federal courts outside of Wisconsin.
Eric has been named a Wisconsin Rising Star and a Wisconsin Super Lawyer multiple times. He was named a National Trial Lawyers "Top 40 Under 40" award winner, and has been named to their "Top 100" list for the last three years. Eric is a member of the Wisconsin Association for Justice which is a large organization of trial lawyers from all over the State. He was invited to serve on the Board of Directors for WAJ and has done so for several years. He is a member of the American Association for Justice, the State Bar of Wisconsin, and the Dane County Bar Association.
Eric recognizes that most people do not want to sue. Most people do not want to be part of a lawsuit and never imagined that they would be involved in one. Being seriously injured or having a loved one seriously injured is a terribly emotional and traumatic event. The fight for fair and just compensation is, unfortunately, usually not easy. The adversary is usually large, well-funded, and impersonal. Eric has been devoted to that fight on behalf of injured people, consumers, and workers, for more than 15 years. He remains devoted to helping those in need find fair and just compensation for harms that were caused by someone else's negligent or intentional conduct.
Outside of work, Eric is an avid outdoorsman, with a particular interest in bow hunting and fly fishing. He has taken several record class bucks with his bow. He also enjoys golfing, running, and working out. He is married and has one son and two daughters. Eric volunteers his time coaching youth baseball, and serves on the Board of the Cardinal Dugout Club. In 2012, he joined the Middleton Fire Department as a volunteer firefighter. In 2013 he completed his NFPA Firefigher I and Firefighter II certifications.


Practice Areas


  1. Personal Injury: 60%
    19 years
  2. Defective and Dangerous Products: 20%
    19 years
  3. Class Action: 20%
    8 years



Contingent (30-40%)

Attorney Endorsements

5 total 

  • Joseph M. Fasi II

    I endorse this lawyer. Attorney Haag has that unique combination of intelligence, legal skill, and common sense. Add to that a committment to ethical behavior and you have a fine lawyer and person in Attorney Haag. We litigated a case against each other and it was a pleasure. He is talented and a good person on top of it. I gladly endorse Eric Haag.


    Joseph Fasi Litigation Attorney
    Relationship: Opposing Counsel on matter

  • Michael S. Waddington

    I endorse Eric. He is a highly skilled attorney that is well respected in the legal community.


    Michael Waddington Military Law Attorney
    Relationship: Fellow lawyer in community

Contact Info

Atterbury, Kammer & Haag, S.C.

8500 Greenway Blvd.
Suite 103
Middleton, WI, 53562


WIGood Standing199603/23/2015

Professional Misconduct

We have not found any instances of professional misconduct for this lawyer.
Avvo Contributions
Legal Answers
Award NameGrantorDate Granted
Super LawyerSuper Lawyers Magazine2014
Top 100 Trial LawyersNational Trial Lawyers2014
Super LawyerSuper Lawyers Magazine2013
Top 100 Trial LawyersNational Trial Lawyers2013
Super LawyerSuper Lawyers Magazine2012
Top 100 Trial LawyersNational Trial Lawyers2012
Rising StarSuper Lawyers Magazine2011
Top 40 Under 40National Trial Lawyers2011
Work Experience
TitleCompany NameDuration
PartnerAtterbury, Kammer & Haag, S.C.2010 - Present
FirefighterMiddleton Fire Department2012 - 2015
PartnerGingras, Cates & Luebke, S.C.1996 - 2010
Association NamePosition NameDuration
National Trial Lawyers AssociationMember2013 - Present
Wisconsin State Firefighters AssociationMember2012 - Present
American Association for JusticeMember2010 - Present
Dane County Bar AssociationMember1996 - Present
State Bar of WisconsinMember1996 - Present
Wisconsin Association for JusticeMemberN/A
Legal Cases
Case NameOutcome
Zabler v. ProAssurance, et. al.Jury Verdict $560,000
Anderson v. MenardJury Verdict $500,000
Awe v. Mount Morris Mutual Insurance Co.Settlement
See all Legal Cases 
Publication NameTitleDate
Word Association PublishersThe Real World Guide to Buying Car and Motorcycle Insurance in Wisconsin2009
Word Association Publishers7 Mistakes that Can Wreck Your Wisconsin Auto Accident Case2009
School NameMajorDegreeGraduated
University of Wisconsin Law School LawJD - Juris Doctor1996
Duke University N/ABS - Bachelor of Science1993
Speaking Engagements
Conference NameTitleDate
Chief's MeetingArson Investigations2015
Wisconsin Association for Justice Fall SeminarRecreational Immunity2011
Personal Injury 101Personal Injury Litigation Tips & Techniques2010