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Werner Erich Scherr

also known as W. Erich Scherr, Erich Scherr

About me

W. Erich Scherr is the managing partner of Scherr & Scherr, LLP, an AV-rated personal injury and civil trial law firm representing personal injury victims throughout Wisconsin. Erich is a 1998 graduate of Marquette University Law School. He is a 1995 graduate of Indiana University -- Bloomington. He is licensed in all Wisconsin state circuit and federal district courts. He was named Wisconsin Rising Stars for 2006, 2007, 2008, 2010, and 2011. He was named Top 40 under 40 by The National Trial Lawyers for 2012 and 2013. He was named Top 100 Litigation Lawyer by The American Society of Legal Advocates for 2013. His statewide personal injury and civil trial practice includes: automobile/truck accidents, bad faith/insurance coverage, bicycle accidents, motorcycle accidents, fire and casualty, product liability, professional liability, slip/trip-and-fall, wrongful death, wrongful repossession, and trespass/intentional tort. Erich is a member of the State Bar of Wisconsin, Wisconsin Association of Justice, and the Milwaukee Bar Association.


Languages spoken: German

Practice areas


  1. Wrongful Death: 20%
  2. Consumer Protection: 20%
  3. Slip and Fall Accident: 20%
  4. Motorcycle Accident: 20%
  5. Car Accidents: 20%



Hourly ($150-250/hour), contingent (25-33%)

Attorney endorsements

5 total 

Are you an attorney? Endorse this lawyer

  • Tracy Neil Tool

    An intelligent, skillful and very capable trial lawyer.


    Tracy Tool Personal Injury Attorney
    Relationship: Opposing Counsel on matter

  • No photo

    Erich and I worked on a wrongful death suit together and at every turn of the case his analysis was spot on and he was a step ahead of the defense. His commitment to ethical practice is superb and his interest in client contact is refreshing. He has instilled in us the confidence we need to send our clients with personal injury litigation needs to him without hesitating.


    Christopher Aul Contracts & Agreements Attorney
    Relationship: Worked together on matter

Contact info

Scherr & Scherr, LLP, Attorneys at Law

230 West Wells Street, Suite 610
Milwaukee, WI, 53203

Scherr & Scherr, LLP, Attorneys at Law

6A N. Brown St.
Rhinelander, WI, 54501



WIGood Standing199803/23/2015
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
10 BestAmerican Institute of Personal Injury Attorneys2015
Top 100 Trial LawyerThe National Trial Lawyers2015
Leading LawyersM: Milwaukee's Lifestyle Magazine2015
Leading LawyersM: Milwaukee's Lifestyle Magazine2014
Top 100 Trial LawyerThe National Trial Lawyers2014
Top 100 Litigation LawyerThe American Society of Legal Advocates2014
Top 100 Litigation LawyerThe American Society of Legal Advocates2013
Top 40 Under 40The National Trial Lawyers2013
Top 40 Under 40The National Trial Lawyers2012
Rising StarWisconsin Super Lawyers and Rising Stars2011
Rising StarLaw & Politics and Milwaukee Magazine2010
Rising StarLaw & Politics and Milwaukee Magazine2008
Rising StarLaw & Politics and Milwaukee Magazine2007
Rising StarLaw & Politics and Milwaukee Magazine2006
BV RatedMartindale-HubbellN/A
Work experience
TitleCompany nameDuration
AttorneyGruber Law Offices, LLC2007 - 2009
AttorneyPeterson, Johnson & Murray, S.C.2000 - 2007
AttorneyHannan, Siesennop & Sullivan1998 - 2000
Association namePosition nameDuration
State Bar of WisconsinMember1998 - Present
Milwaukee Bar AssociationMemberN/A
Wisconsin Association of JusticeMemberN/A
School nameMajorDegreeGraduated
Marquette University Law SchoolLawJD - Juris Doctor1998
Indiana UniversityEconomics/Political ScienceBA - Bachelor of Arts1995