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About me

Daniel J. Cherrin became Detroit’s lead spokesperson and brand
builder following a tumultuous period in Detroit’s history. Cherrin helped
restore the integrity back to the office of Mayor and the trust back to city
government.  He was appointed by Detroit’s 61st Mayor, Kenneth V. Cockrel Jr. as the
Communications Director and Press Secretary for the City of Detroit in September 2008. As Detroit’s Chief
Communications Officer, Cherrin was responsible for creating, implementing and
expanding strategic communications strategies for America’s 11thlargest
city. This includes leading the communications efforts for the city at events
such as: The NCAA
Final Four
; the North
American International Auto Show
; the Annual Thanksgiving Day
Parade; and Motown’s 50th Anniversary.  With Detroit’s emerging film industry,
Cherrin also acted as the City’s publicist and worked in tandem with production
companies such as HBO and A&E in promoting new films in Detroit. 


Daniel Cherrin is an attorney, lobbyist and PR executive with 12
years of experience providing senior public relations and government relations
counsel to corporations, not-for-profits and individual clients on state and
federal regulatory and legislative matters, as well as issues affecting
corporate and individual reputation, crisis management and the media.  He blends his legal expertise and
litigation experience with deep public policy insight and strategic
communications capabilities for clients in the public eye.  Cherrin has developed a successful
track record of positive legislative accomplishments for clients around issues
affecting higher education, defense, economic development, homeland security,
and international trade.


Cherrin is now the President of North Coast Strategies, a
strategic communications and public affairs firm where law, politics and public
opinion collide. Cherrin’s
clients, both past and present include: America’s largest daily newspaper, one
of the busiest border crossings in North America, Canada’s 11th largest
university, the nation’s largest single-campus medical school and others. I
have created a bi-national firm, representing organizations ranging from
start-ups to public companies, to international border crossings and major
universities – in Michigan, Connecticut, New York, Alabama, Florida,
Pennsylvania and Ohio. This includes athletes, such as Marco Andretti, Daren
McCarty (NHL) and Lisa Fisco who at 48 years of age, is training for the 2012
Olympics in Women’s Weightlifting and SmashMedia, a Los Angeles-based
production company.


Practice areas


  1. Federal Regulation: 80%
    18 years

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MIActive And In Good Standing199811/03/2015
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Association namePosition nameDuration
MS Society of MichiganBoard Member2009 - Present
Engineering Society of DetroitBoard Member2007 - Present
School nameMajorDegreeGraduated
Michigan State University College of LawLawJD - Juris DoctorN/A
University of MichiganPolitical ScienceBAN/A