The answer depends on where you are using the mark and/or where you intend to use the mark. If you are only using in the state of Michigan and have no interstate commerce, then you cannot obtain a Federal Trademark Registration. However, with the internet, zero interstate commerce is a rare situation. If possible, apply for registration of both your company name (word mark) and your logo (design mark). This will afford you the broadest protection. I happen to be a Michigan trademark...
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I agree with the answer above. Try to remain consistent. Also, when it comes to trademark law, you must figure out exactly what you want in the mark (i.e. the & or and) before you file and stick with it. Good luck!
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I suggest calling a local attorney to give you basic answers to some of your questions. They can be answered in a short phone call. Most attorneys will give you a few minutes of their time free of a consultation cost. It appears that you may have some problems with your mark being generic/descriptive. As such, I highly recommend you speak with an attorney.
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