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About me

Neal is a Member of Frost Brown Todd, co-Chair of the Frost Brown Firm’s Advertising Law group, and Chair of the Firm’s Technology Industry Group.  He practices in the areas of advertising and promotions law, focussing on advertising review, claim substantiation, sweepstakes, word of mouth marketing, content and intellectual property licensing, website operations, social media, privacy, sponsorships, and endorsements/testimonials, with a specific emphasis on the intersection of advertising, privacy and technology.  Prior to joining Frost Brown Todd, he was lead advertising counsel for Sprint Nextel Corporation.


Practice areas


  1. Intellectual Property: 35%
    14 years
  2. Advertising: 35%
    14 years
  3. Internet: 25%
  4. Litigation: 5%
    18 years

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Contact info

Frost Brown Todd, LLC

3300 Great American Tower
301 East Fourth Street
Cincinnati, OH, 45202


KSAdministrative - Not authorized to practice199805/07/2010
MOInactive voluntarily199701/08/2013
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Rising StarSuper Lawyers2014
Rising StarSuper Lawyers2013
Rising StarSuper Lawyers2012
Work experience
TitleCompany nameDuration
MemberFrost Brown Todd, LLC2007 - Present
Senior CounselSprint Nextel Corporation2001 - 2007
AssociateBryan Cave LLP1997 - 2001
Association namePosition nameDuration
Cincinnati Museum of Natural History & ScienceAdvisory Board Member2010 - Present
Publication nameTitleDate
Frost Brown Todd - Legal Update#DisclosureFail – Pinterest and the Endorsement Guides (Part 1 of 2)2014
Frost Brown Todd - Legal UpdateCheck your Labels: Supreme Court Clears Way for Lanham Act Challenges2014
Frost Brown Todd - Legal Update#DisclosureFail – Pinterest and the Endorsement Guides (Part 2 of 2)2014
Frost Brown Todd - Client AdvisoryFacebook Updates Terms for Promotional Pages2013
American Advertising FederationPartnering With Charities For Goodwill (And Increased Sales)2009
Frost Brown Todd - Client AdvisoryPuerto Rico is Calling2009
Frost Brown Todd - Client AdvisoryReview Your Contracts & Website Terms - Largest Arbitration Companies Exiting Consumer Arbitrations2009
Promotion Marketing Association, 31st Annual Promotion Marketing Law ConferenceKeyword Advertising - “Use In Commerce”- A Defense Finally Eliminated?2009
Frost Brown Todd - Client AdvisoryAHHHH . . . I Can’t Believe He Posted That On Our Website!2008
Legal Handbook for Ohio Journalists, 4th EditionInternet & Journalism2007
School nameMajorDegreeGraduated
University of Nebraska College of LawLawJD - Juris Doctor1997
The Ohio State UniversityAccountingBSBA1992
Speaking engagements
Conference nameTitleDate
Cincinnati Business Courier Small Business EssentialsSocial Media - Risks & Rewards2014
36th Annual BAA/PMA Marketing Law ConferenceConference Co-Chair2014
36th Annual BAA/PMA Marketing Law ConferenceRetail Marketing: Pricing, Sales And Data Security Issues2014
22nd Annual Issues for Corporate House Counsel/Kentucky Bar Association Corporate House Council2013 Social Media Update2013
Social Media & America's Favorite PastimeSocial Media & America's Favorite Pastime2012
ADmerica 2012Ad Forum: The Golden Age of Social Media2012
34th Annual Promotion Marketing Law ConferenceCoupons, Premiums, Loyalty Programs & Rebates2012
22nd Annual Issues for Corporate House Counsel/Kentucky Bar Association Corporate House CouncilNavigating the Perils and Promises of Social Networking2012
Southwest Ohio Association of Corporate Counsel ProgramSocial Networking Perils & Promises2011
Northern Kentucky UniversitySocial Media & The Law2011
Kentucky Bar Association, Annual ConventionSocial Media: Practitioners' Perspectives on Advising Clients and Avoiding Employment Pitfalls2011
33rd Annual PMA Marketing Law ConferenceKidsized Marketing: Supersized Rules2011
Cincinnati USA Regional ChamberSocial Media Security - Is Your Company Protected?2010
Association of Corporate CounselPrivacy Considerations for Business Use of Social Networking/Behavioral Advertising2010
American Conference Institute's 23rd National Advanced Forum on Advertising LawNegotiating Talent and Endorsement Deals under the New Guides2010
The Advertising Federation of ColumbusInteractive Media. Losing Control?2009
The 31st Annual Promotion Marketing Law ConferenceExpert Roundtable on CARU2009
Lexington Advertising ClubBehavioral Advertising2009
Lawyers, Ads & MoneyCause Marketing2009
Institute of Management Accountants (Northern Kentucky Chapter)Your Privacy Policy2009
Corporate Counsel LuncheonYou've Done What With Our Website?2009
American Conference Institute - 3rd Annual Advertisers' and Marketers' Regulatory SummitComplying With State Laws on Sweepstakes, Contests and Promotions2009
AdClub CincinnatiWho's Afraid of the FTC2009
AAF National Conference 2009Make It Personal: Behavioral Marketing and Privacy Issues,2009
The 30th Annual Promotion Marketing Law ConferenceCopyright & Trademark Update2008
AdClub Cincinnati Digital Non-ConferenceInteractive Media and the Law2008