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George L. Simpson IV

George L. Simpson IV

Practice areas:

Insurance, Defective and Dangerous Products, Transportation

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About Me

George Simpson is a trial lawyer who handles a wide array of matters, including products liability cases, insurance coverage disputes, premises liability cases, auto accidents, and business disputes.  George has served as lead counsel in hundreds of lawsuits throughout North Carolina.   

Paying close attention to the client’s goals and expectations, George works hard to bring each case to a prompt and positive resolution.  In many cases, this means working with opposing counsel to negotiate a favorable out-of-court settlement.  If negotiations break down, however, George will put his extensive trial experience to use to vigorously present his client’s case to a judge and jury.  

In addition to his experience at the trial court level, George has appeared on behalf of clients at the appellate level in the North Carolina Court of Appeals, the North Carolina Supreme Court, and the United States Court of Appeals for the Fourth Circuit.  George's representative clients include insurance carriers, businesses of all sizes, and individuals.


Practice Areas

Licensed since 2000

  1. Insurance: 40%
  2. Transportation: 30%
  3. Defective and Dangerous Products: 30%


Payment Types:

Cash, Check, Credit Card

Attorney Endorsements

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Contact Info

Sparkman Larcade & Simpson, PLLC

2626 Glenwood Avenue
Suite 170
Raleigh, NC, 27608




Professional Misconduct

We have not found any instances of professional misconduct for this lawyer.

Avvo Contributions

Legal Answers


Award NameGrantorDate Granted
Selected as Super Lawyer 2012 - Rising Stars categoryLaw & Politics Magazine2012
Selected as Super Lawyer 2011 - Rising Stars categoryLaw & Politics Magazine2011
Top Insurance Law BlogsLexisNexis2011
Selected as Legal Elite 2010 - Young Guns categoryBusiness North Carolina Magazine2010
Selected as Super Lawyer 2010 - Rising Stars categoryLaw & Politics Magazine2010
Top 50 Insurance Law BlogLexisNexis2010
Power of Justice - Pro Bono Impact AwardNorth Carolina Bar Association2008

Work Experience

TitleCompany NameDuration
PartnerSparkman Larcade & Simpson, PLLC2013 - Present
Adjunct ProfessorUNC Law School2004 - 2005
PartnerCranfill, Sumner & Hartzog, L.L.P.2000 - 2013
ExternNorth Carolina Court of Appeals2000 - 2000


Association NamePosition NameDuration
North Carolina Association of Defense AttorneysCo-chair, Legislative Committee2012 - Present
North Carolina Association of Defense AttorneysGeneral Liability Section - Legislative Liaison2011 - Present
North Carolina Bar Association, Tort Reform Task ForceMember2011 - Present
North Carolina Bar Association, Bench/Bar Liaison CommitteeMember2009 - 2013
Bench-Bar committee of the Wake County Bar AssociationMember2005 - Present
North Carolina Bar AssociationMember2000 - Present
Defense Research InstituteMember2000 - Present
North Carolina Association of Defense AttorneysMember2000 - Present
Wake County Bar AssociationMember2000 - Present
DRI - Products Liability sectionMemberN/A
DRI Insurance Law sectionMemberN/A
North Carolina Bar Association, Litigation SectionMemberN/A

Legal Cases

Case NameOutcome
Rutledge v. High Point Regional Health System, et al.N/A
Wright v. KummererN/A
Loredo v. CSX Transportation, et al.N/A

See all Legal Cases 


Publication NameTitleDate
The Defender, North Carolina Association of Defense AttorneysThe Regular Use Exclusion in the Personal Automobile Insurance Policy2009
Defense Research Institute (DRI)Products Liability Defenses: A State-by-State Compendium; North Carolina ChapterN/A
The Defender, North Carolina Association of Defense AttorneysThe Entitlement Exclusion in the Personal Automobile Insurance PolicyN/A


School NameMajorDegreeGraduated
University of North Carolina School of LawLawJD - Juris Doctor2000
University of North Carolina, Chapel HillN/ABA - Bachelor of Arts1996

Speaking Engagements

Conference NameTitleDate
Workers Compensation Claims SummitLegal Risks of Social Media2011
PLRB Annual Claims ConferenceThe Fundamentals of the Personal Auto Policy2011
Fall ConferenceMisrepresentations By Insureds2011
Annual ConferenceThe Interplay of Insurance Coverage and Sovereign/Governmental Immunity2011
2010 Flood Insurance SeminarFlood Insurance Seminar2010