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John Cole Gayle Jr.

John Cole Gayle Jr.

Practice areas:

Lemon Law, Consumer Protection, Debt Collection, Debt Settlement

About Me

I love the outdoors, exercize, Tennis, golf, cooking and dancing, biking, and my hunting dogs.  Oh, and my family!  But the cooking has made it difficult to exercize like i used to  since I am now in the "Clydesdale Division" in my races.  :-)   


I am also probably the only conservaive consumer advocate in the country .  I just believe in the free market system.  If we permit businesses and corporations to cheat, w/o being punished by a jury or a court, then the fraud will continue,  and success in business will be the result of being the best liar or cheat or who has the most power in Washington DC, rather than success being the result of providing the best service, or product,  or providing the product at the best price.


Practice Areas

Licensed since 1979

  1. Consumer Protection: 40%
    34 years
  2. Lemon Law: 40%
    34 years
  3. Debt Settlement: 10%
    9 years
  4. Debt Collection: 10%
    9 years


Payment Types:

Cash, Check, Credit Card

Attorney Endorsements

7 total 

  • Geoffrey Stewart Burke

    John is a premier Virginia consumer protection lawyer. His extensive knowledge and history of success in the practice area is an immediate benefit to his clients. Virginia citizens requiring an excellent lemon law, debt collection / settlement, or fraud enforcement attorney should contact John Gayle without reservation.


    Geoffrey Burke Federal Regulation Attorney
    Relationship: Worked together on matter

  • Jacob Matthew Norris

    I endorse this lawyer completely. I have known John for several years now. During that time I have had the chance to talk with him and learn from him at several continuing education conferences, and am constantly amazed by his wealth of knowledge in the field of consumer law. If you are looking for help with a consumer matter, call John. You will be glad you did.


    Jacob Norris Lemon Law Attorney
    Relationship: Fellow lawyer in community

Contact Info

The Consumer Law Group, P.C.

5905 West Broad Street
Suite 303
Richmond, VA, 23230

The Consumer Law Group, P.C.

5905 West Broad Street
Suite 303
Richmond, VA, 23230




VAAuthorized to practice law197903/11/2014

Professional Misconduct

We have not found any instances of professional misconduct for this lawyer.

Avvo Contributions

Legal Answers


Award NameGrantorDate Granted
Elected a SuperlawyerSuperLawyers2014

Work Experience

TitleCompany NameDuration
LawyerThe Consumer Law Group, P.C.2001 - 2014


Association NamePosition NameDuration
National Association of Consumer AdvocatesVirginia State Chair2003 - Present
Virginia Trial Lawyers Association, Consumer Law Section, Legislative SubcommitteeChairmanN/A

Legal Cases

Case NameOutcome
Wilkins v. Peninsula Motorsover $100,000 in punitive damages, legal fees over $50,000; won on appeal to the Va. Supreme Court.
Thompson v. Kia Motors AmericaFull refund, and $31,500 legal fees

See all Legal Cases 


Publication NameTitleDate
Virginia Trial Lawyers Association JournalHow To Evaluate A Claim Under Virginia's Lemon LawN/A


School NameMajorDegreeGraduated
University of Richmond, The T. C. Williams School of LawLawJD - Juris Doctor1979
Hampden-Sydney CollegeN/ABA - Bachelor of Arts1976

Speaking Engagements

Conference NameTitleDate
Military Law Section Fall CLELemon Law2013
National Consumer Law Center Annual ConferenceWarranty Law2012
Consumer Rights LitiationFraud - Protecting Your Client's Investment2011