Rochester was originally known as the "Flour City" due to the strong presence of the flour industry in the city. However, in 1859, Rochester become known as the "Flower City" as the seed and nursery industry became the city's primary employer.
By the 1880s, more than one third of Rochester was part of the nursery industry. Rochester's influence as the "Flower City" continues to this day. The city is dotted with numerous parks, gardens, and arboretums.