I concentrate my practice on trademark, copyright and unfair competition, strategic... more
I concentrate my practice on trademark, copyright and unfair competition, strategic counseling, litigation, licensing and prosecution matters. I handle matters involving trademarks, trade dress, product configuration, unfair competition, trade secrets, copyrights, false advertising and Internet related intellectual property issues. My Internet experience includes handling domain disputes under ... view profile
Advertising lawyers specialize in product claims made to consumers. Different products have different rules—for example, cigarette ads may not be shown on television, and prescription drug ads must include information about side effects. Advertising laws require truthful product descriptions on packaging and labels. Other laws prohibit bait-and-switch strategies, where an unavailable, cheap product is advertised to lure you in for a more expensive one. If you are marketing a product, an advertising lawyer can help ensure that your marketing messages comply with advertising laws. You would also consult an advertising attorney if you have made a purchase based on an advertised claim that you now believe to be false.