Ms. Cascio has been active in analyzing clients' issues and creating strategies to... more
Ms. Cascio has been active in analyzing clients' issues and creating strategies to address them in the areas of corporate law, employment law and artists' rights. Prior to joining McMillan Metro, Ms. Cascio worked with the President of the Chicago History Museum and General Counsel of the National Endowment of the Arts on a variety of business, employment and intellectual property issues. ... view profile
Clients hire Eric for his real world solutions to complex intellectual property... more
Clients hire Eric for his real world solutions to complex intellectual property problems. Besides prosecuting thousands of federal trademark applications, Eric advises clients in all aspects of brand protection including litigation as well as all sorts of intellectual property agreements and licenses. His experience also extends to advertising and promotional law. His clients consistently ci... view profile
Advertising lawyers specialize in product claims made to consumers. Different products have different rules—for example, cigarette ads may not be shown on television, and prescription drug ads must include information about side effects. Advertising laws require truthful product descriptions on packaging and labels. Other laws prohibit bait-and-switch strategies, where an unavailable, cheap product is advertised to lure you in for a more expensive one. If you are marketing a product, an advertising lawyer can help ensure that your marketing messages comply with advertising laws. You would also consult an advertising attorney if you have made a purchase based on an advertised claim that you now believe to be false.