Sacramento patent attorney and trademark, copyright, e-commerce attorney. Daniel... more
Sacramento patent attorney and trademark, copyright, e-commerce attorney. Daniel Ballard serves as outside corporate counsel for small to medium-sized businesses. In addition to general business transactional advice, he focuses on providing intellectual property advice and, if necessary, litigation and proceedings before the Trademark Trial and Appeal Board. As a patent attorney, he works to p... view profile
Advertising lawyers specialize in product claims made to consumers. Different products have different rules—for example, cigarette ads may not be shown on television, and prescription drug ads must include information about side effects. Advertising laws require truthful product descriptions on packaging and labels. Other laws prohibit bait-and-switch strategies, where an unavailable, cheap product is advertised to lure you in for a more expensive one. If you are marketing a product, an advertising lawyer can help ensure that your marketing messages comply with advertising laws. You would also consult an advertising attorney if you have made a purchase based on an advertised claim that you now believe to be false.