Neal is a Member of Frost Brown Todd, co-Chair of the Frost Brown Firm’s Advertising Law group, and Chair of the Firm’s Technology Industry Group. He practices in the areas of... more
Neal is a Member of Frost Brown Todd, co-Chair of the Frost Brown Firm’s Advertising Law group, and Chair of the Firm’s Technology Industry Group. He practices in the areas of advertising and promotions law, focussing on advertising review, claim substantiation, sweepstakes, word of mouth marketing, content and intellectual property licensing, website operations, social media, privacy, sponsor... view profile
Advertising lawyers specialize in product claims made to consumers. Different products have different rules—for example, cigarette ads may not be shown on television, and prescription drug ads must include information about side effects. Advertising laws require truthful product descriptions on packaging and labels. Other laws prohibit bait-and-switch strategies, where an unavailable, cheap product is advertised to lure you in for a more expensive one. If you are marketing a product, an advertising lawyer can help ensure that your marketing messages comply with advertising laws. You would also consult an advertising attorney if you have made a purchase based on an advertised claim that you now believe to be false.