Aside from referrals, the majority of new business is now generated from online sources including lawyer directories, rating and review sites; Twenty-one percent cite social media as being a primary driver of new business.
Seattle, Wash – May 3, 2012 – Avvo, Inc., the web’s largest expert-only health and legal Q&A forum and directory (http://www.avvo.com/), and LexBlog, the world’s largest legal blogging network, (http://lxbn.lexblog.com ) today published the results from the 2012 Legal Market Survey Report, providing insight into legal marketing trends and strategies currently employed by lawyers, primarily solo practitioners and small firms. The report, based on data from an April 2012 survey to 1,325 attorneys across the United States, reveals that online marketing is the primary driver of new business, and while social media and blogs have dramatically changed how they market their services, attorneys are overwhelmed by the number of online tools available.
“When asked how legal marketing has changed in the past five years, the lawyers in our survey overwhelmingly responded with two words: social media,” said Mark Britton, founder and CEO at Avvo, Inc. “The vast majority of lawyers understand that they must have a robust online and mobile presence to be found by clients and recognized by their peers, but are challenged by the time and expertise required to manage their online presence effectively.”
“By personally using social media, I network through the Internet to build relationships and build my word of mouth reputation. Being that my company, like law firms, gets its best work by word of mouth and relationships, social media is the best business development friend I’ve ever had,” said Kevin O’Keefe, CEO and Publisher of LexBlog.
The survey also asked lawyers how they believe legal marketing has changed the most in the past five years. Below are a few of the common themes:
The 2012 Legal Market Survey Report is available now as a free download from: http://lawyernomics.avvo.com/.
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About Avvo, Inc.
Avvo is the web’s largest expert-only legal and health Q&A forum and professional directory, providing trusted answers to consumer health and legal questions every 9.7 seconds. In Avvo’s free Q&A forum consumers can get free legal advice or free medical advice from more than 125,000 participating lawyers, doctors and dentists. Avvo’s professional directory provides comprehensive profiles, patient and client reviews, peer endorsements and the unbiased, industry-recognized Avvo Rating for more than 90% of doctors, dentists and lawyers in the U.S. Launched in 2007, Avvo is privately held, with funding from Benchmark Capital, Ignition Partners and DAG Ventures. For more information, visit www.avvo.com.